Press Release

Marchesi Antinori and Vitibot for a virtuous viticulture

May 13, 2024

Reims, May 13, 2024 – VitiBot, a leader in the field of vineyard robotics, part of SDF Group, one of the leaders in the production of tractors and specialized machinery for viticulture, is delighted to announce the arrival of a renowned new shareholder: Marchesi Antinori, one of the oldest Italian family-owned fine wine producers. This strategic collaboration marks a significant milestone in the company's evolution and underscores its commitment to ever more sustainable and innovative viticulture.

The arrival of Marchesi Antinori as a shareholder of VitiBot symbolizes the convergence of common values, demonstrating the confidence in the company's potential and its ambitious vision for the future of increasingly virtuous viticulture. Antinori will share its centuries old know-how with Vitibot for the development and optimization of this project, leading the way in vineyard management in Italy. Antinori has already started to use these electric robots for the soil management in the vineyard inter-rows.

"We are honored to welcome Marchesi Antinori as a shareholder of VitiBot," says Cédric Bache, CEO and founder of VitiBot. "Their prestigious reputation, six centuries of heritage spanning over 26 generations, and spirit of innovation are perfectly aligned with our values, our mission to innovate constantly, and to push the boundaries of winemaking practices. This collaboration strengthens our position as a leader in the sector and opens up exciting new prospects immediately."

“Ancient family roots play an important part in our philosophy but they have never hindered our innovative spirit” said Piero Antinori, Honorary President of Marchesi Antinori. «We are glad to be part of this new challenge together with Vitibot. We believe that man must always play a fundamental role in the viticulture and in the wine business, but we also think that technology could assist us to improve the quality of our wines and our enviroment. This innovative approach will also contribute to the creation of highly skilled professional figures for the management of these robots.»

Thanks to this partnership, VitiBot strengthens its position as a pioneer in vineyard robotics and reaffirms its commitment to innovation and quality. VitiBot, Marchesi Antinori, and all the shareholders of the company are determined to shape the future of the wine industry by combining tradition with cutting-edge technology.

Thus, Marchesi Antinori joins SDF Group, the majority shareholder of VitiBot, Cédric Bache founder and CEO, and the historical investors such as the Champagne Houses Roederer, Martell Mumm Perrier-Jouët, Laurent-Perrier, Piper-Heidsieck, and Charles Heidsieck, who continue their commitment as shareholders and members of the Strategic Committee.

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