Press Release


March 25, 2014

Lamborghini Trattori enriches its medal collection with the Red Dot Product Design Award 2014, won by the Lamborghini Nitro. This is on top of the Golden Tractor for the Design 2014 award, again for the Lamborghini Nitro, won last November during the Hanover Agritechnica fair in Germany.

The Red Dot Design Award, considered one of the most important design awards in the world, has been awarded for the excellent quality of design and manufacture of products since 1955.

This recognition confirms Lamborghini Nitro as the perfect combination of innovation and performance in agriculture. This is a range of mid-power tractors with modern design, developed together with Giugiaro Design and built with superlative attention to detail and cutting-edge technological solutions; elements which give rise to an inimitable style, conceived for those who also want to stand out from the crowd when at work in the field.

"Winning the Red Dot Product Design Award 2014 is reason for great satisfaction for our Group – said LodovicoBussolati, CEO of SAME DEUTZ-FAHR – and receiving such a prestigious award for the second consecutive year, following the success in 2013 with the DEUTZ-FAHR 7250 TTV Agrotron, represents the best recognition of the Research and Development efforts in design in recent years".

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