Press Release
DEUTZ-FAHR Wins Silver Medal at Agritechnica 2025 Innovation Awards Contest
September 25, 2025
Lauingen, 22nd September 2025-. “TAGS” - Tractor Assisted Guidance System sets a new benchmark for automation and safety in agricultural machinery.
DEUTZ-FAHR has been awarded the prestigious Silver Medal at Agritechnica 2025 for its innovative TAGS - a decisive step forward in both on-road and field automation and safety. The awarded system brings advanced driver assistance technologies into the agricultural world, fully tailored to its unique working conditions.
Unlike conventional automotive ADAS (Advanced Driver Assistance Systems), which are tailored to smooth roads, uniform traffic, and fixed infrastructure, TAGS is specifically developed for agricultural use - supporting both road transport and field operation. Whether navigating narrow rural paths, varying terrain, or mixed-use field environments, it goes beyond standard sensors and software. This is where DEUTZ-FAHR sets itself apart.
One System. Two Levels. Infinite Safety.
The TAGS technology is built around the DEUTZ-FAHR concept of ‘tractor as a sensor’. This means the tractor becomes a smart, connected hub that continuously gathers and shares data from the field. By integrating sensors, connectivity, and intelligence directly into the machine, DEUTZ-FAHR transforms the tractor into a central node of the digital farming ecosystem, enabling more precise, efficient, and safer operations.
The DEUTZ-FAHR Tractor Assisted Guidance System is based on agricultural-rated, digital high-resolution cameras with High Dynamic Range (HDR) capability, fully integrated into the tractor’s design. These cameras deliver fast, high-quality images and are water-repellent, shock-resistant, and built to withstand the demanding conditions of fieldwork. The system is scalable and supports up to three mono cameras.
For advanced functionality, the stereo camera units offer real-time 3D scene mapping. DEUTZ-FAHR’s system measures actual depth, shape, and object movement - enabling the tractor to truly understand its surroundings. This is essential for safely and efficiently navigating challenging terrain, including uneven ground, unmarked paths, and crop-covered fields.
To offer customised performance across different farming profiles, the system consists in two levels: a Standard and an Advanced version:
Standard Level
- Lane Assist – Keeps the tractor safely in lane, with visual and acoustic alerts
- Human Detection – Warns about people in the tractor’s danger zones
- Crossroad Assist – Expands the operator’s view to a 190° stitched front panorama
- Overtake Indicator – Alerts when vehicles approach from behind
Advanced Level
- Off-Road Lane Assist – Identifies navigable terrain, even without lane markings
- 3D Obstacle Detection – Recognizes static and dynamic objects
- Adaptive Cruise Control (ACC) – Maintains safe distance on road and field
- Traffic Sign Recognition – AI-based classification with automatic alerts
- Powered by a high-performance AI-ECU, ready for future autonomous functions
Safety. Intelligence. Future-Proof.
Combining stereo vision, real-time AI, and a highly scalable system architecture, TAGS - Tractor Assisted Guidance System is the result of DEUTZ-FAHR Research and Development, with the support of Stereolabs (France), a specialist in real-time spatial AI, and Politecnico di Milano, one of Europe’s leading engineering universities.
This Silver Medal underlines DEUTZ-FAHR’s commitment to innovation, making the farmer’s work easier, safer, and already connected to the future of agriculture.
Visit DEUTZ-FAHR at Agritechnica 2025 – Hall 04, Stand D11
More information at: www.deutz-fahr.com
