Press Release


June 20, 2013

DEUTZ-FAHR has marked the progress of farming technology with innovative projects. With this orientation and an aim of pursuing ever more fervently its positioning strategy, the German brand renews its logo.

Maintaining the values and characteristics of its own history, DEUTZ-FAHR interprets them in a symbol that stands for dynamism and mechanical power, an emblem that represents its strong, decisive and ambitious personality. The new design originates from a longstanding collaboration with Giugiaro Design, which, using the stylistic lines of our products, created a distinctive and unique profile that conveys a sense of innovation, technology and design - representative values of the German brand.

The launch of the logo is also an opportunity to renew the DEUTZ-FAHR merchandising offer by creating an all-new collection with various lines specifically designed for individual audiences. You can take a sneak peek at the first new products at , and the catalogue will be added to as the next Agritechnica 2013 event approaches.


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