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16.11.16

TOPCON AND SDF SIGN LETTER OF INTENT FOR PARTNERSHIP AGREEMENT IN AGRICULTURE MARKET

Topcon Agriculture and SDF plan to enter into a non-exclusive long-term partnership agreement. This latest arrangement of Topcon with a major OEM is designed to strengthen both positions in the global markets for agriculture machines and precision farming.

SDF is a leading manufacturer of tractors, diesel engines, harvesting machines, and other agricultural equipment. It distributes its products with the brand names DEUTZ-FAHR, SAME, Lamborghini Trattori, Hürlimann, Grégoire, Lamborghini Green Pro and Shu-He.

“Topcon Agriculture’s products and services are aimed on enhancing efficiency, productivity and workflows to virtually every phase of farming operations, which pairs well with SDF — a respected supplier to customers worldwide with a wide-range of tractors and other agricultural machines,” said Fabio Isaia, CEO of Topcon Agriculture.

“The anticipated agreement will facilitate active and continuous cooperation between our two organizations, and also in the planning and development of IoT (Internet of Things) solutions for the agriculture market. Topcon and SDF have long enjoyed an existing collaborative association, and this agreement extends and solidifies that relationship,” said Isaia.

“Precision Farming is a key factor in order to improve both the productivity and the well-being of the end-users. The strengthening of SDF’s current collaboration with Topcon reinforces our position in providing to the final customer the most advanced farming technology integrated into our products. This new relationship is consistent with our strategy focused on the enlargement of the product range and opens new opportunity for Farming 4.0 era,” said Lodovico Bussolati, CEO of SDF.

Topcon Agriculture has a core emphasis on creating IoT connected field and farm management solutions by integrating high-precision technology, software and data.

Isaia said, “The partnership represents another example of the Topcon commitment to bring the Internet of Things and augmented agriculture to every farm — further expanding the integration of Topcon’s highly precise sensors and data with SDF’s reliable machines.”