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19.11.13

DEUTZ-FAHR LAND: BUILDING THE FUTURE

SAME DEUTZ-FAHR presented a new project during the Agritechnica in Hannover (Germany): DEUTZ-FAHR LAND. An initiative for future tractor production, but will also offer customers and Company staff, test areas, a welcome center and training at the highest levels.

The project includes the realization of a new plant covering 40,000 m2 in an "L-Shape", linked to the current plant of Lauingen in Bayern (Germany), oriented to the modern criteria of "Lean Production" and to the highest standards in terms of safety, efficiency and consideration for the environment. A plant that will be able to boost the production capacity in Germany to 16,000 tractors/year across two shift patterns.

Strategic elements of the project will incorporate a new drive test area for our Research & Development Department, and for our customers, new areas dedicated to the training center, showroom, museum, historical archive and shop.
The building of the new industrial plant will start during the first semester of 2014 and is planned to be completed in three years.

"With the inauguration of this new project – affirms Lodovico Bussolati CEO of SAME DEUTZ-FAHR – we intend to consolidate and strengthen the development of the DEUTZ-FAHR brand and its product range. Through DEUTZ-FAHR LAND the Group sets the ground work for future challenges, offering its customers the value of a plant in line with the most modern standards in terms of productive efficiency and a place to fully experience the world of DEUTZ-FAHR."

With DEUTZ-FAHR LAND the Group is positioning itself for all future scenarios. Innovation finds its own place.